BUSINESS DEVELOPMENT FOR ARTISTS
ONLINE ZOOM CLASSES
Sundays: 4:00pm-6:00pm (August 11th: 3pm-6pm)
Thursday: September 5th & 12th: 6:30pm-8:30pm
Business Development for Artists is an 11-week professional development workshop program for artists, offering comprehensive business skills training in defining your artist identity, developing a personalized internal operations system, building your customer base, and opening up shop!
The required textbook "Work of art - Business Skills for Artists" can be purchased by clicking the link provided.
Schedule of Topics
Career Planning
July 14, 2024
Where do you want to be both artistically and professionally? Learn how to define your values, identify key choices, and develop a plan to achieve your career goals.
Portfolio Kit
July 21, 2024
Your portfolio is the core of your promotional material and professional calling card. Focus on the essential elements; sharpening your artist statement, tailoring your artistic resume, and curating and formatting your work samples.
Pricing
July 28, 2024
This analytical approach isn't intended to be the only way to price your work. It's intended to show you the factors of product production that apply to everything in the marketplace. Once you understand what each of the variables are you'll be able to customize a formula that fits your business model.
Time Management
August 04, 2024
Discover analytical and tool-based approaches to manage your time. These tools will help you tackle hurdles related to efficiency, flexibility, and structure to help you reach your artistic goals.
Marketing
August 11, 2024
Define your product, discover your target audience, make decisions about how you sell your work, and identify a budget and strategy for your artistic business.
Promotions
August 11, 2024
Craft persuasive messaging and create a strategy for how you will get the word out about your work, events, and news
Recordkeeping
August 18, 2024
Learn how to track revenues and expenses, make informed projections, and gain a clearer understanding of your artistic business finances.
Legal Considerations
August 25, 2024
Obtain general information about your intellectual property, contract basics, and structuring your artistic business.
Funding
Sept 1, 2024
Learn how to think creatively about diversifying your funding streams by exploring different models for generating value, resources, and revenue.
Grant Writing
Sept 5, 2024
Learn the essentials of grant writing along with resources for searching and structuring your grants.
Business Plan Essentials
Sept 8, 2024
Learn how to prepare a simple business plan, in arts-friendly language, to help you organize all the various aspects of your artistic practice and make informed business decisions.
Engaging Customers
Sept 12, 2024
Learn tools and techniques to communicate the value of your work to potential customers.